A global effort for long-term responsibility
Short-term comfort has a long-term cost — and it's yours. Every product carries a hidden environmental price. We propose a global CO₂-equivalent fee across the entire supply chain, so the true cost of what you consume is no longer someone else's problem.
01 — Mechanism
CO₂-equivalent fees are applied upstream at each point in the supply chain. The total cost accumulates into the final price — making high-emission products naturally more expensive.
Extraction
Raw material mining, oil drilling, harvesting
+ CO₂ fee
Production
Manufacturing, refining, processing
+ CO₂ fee
Transport
Shipping, freight, logistics
+ CO₂ fee
Retail & Use
Distribution, consumer use phase
+ CO₂ fee
Disposal
End-of-life via extended producer responsibility
+ CO₂ fee
The data already exists. Lifecycle assessments (LCAs) and product carbon footprints cover the full chain — extraction through disposal. We don't need new science. We need political will.
Stop pretending the world is an infinite resource pool. There is enough for everyone to thrive — we just need to manage what we have. Choose responsibility over comfort. Make the real cost visible, and let the market adapt.
02 — Principles
This isn't about awareness campaigns or voluntary pledges. It's about redesigning economic incentives from the ground up.
Principle 01
Decades of awareness campaigns haven't bent the emissions curve. Price signals change behavior at scale — automatically, universally, and immediately.
Principle 02
Revenue goes to public goods and minimum income to offset higher prices. No subsidies for companies to "go green." If you pollute, you pay. The money shields citizens.
Principle 03
The fee per ton is based on the real damage CO₂ causes. Higher price means stronger behavioral change — but also demands stronger social redistribution to keep it fair.
Principle 04
Begin with national or regional implementation, then expand. Local action builds proof, political momentum, and trade agreements that make global adoption inevitable.
Try the calculator → — see what your own consumption really costs.
03 — Real Numbers
Using existing lifecycle assessment data and a carbon price of $100 per ton of CO₂-equivalent.
Case Study
Case Study
03.5 — Try It Yourself
See what everyday products would really cost if environmental damage was included in the price.
04 — Honest Gaps
We don't pretend to have every answer. These are the hard problems we need collective intelligence to solve.
What exact carbon price is needed to meaningfully shift consumer and industrial behavior without causing economic shock?
How do we enforce accurate lifecycle accounting globally, when supply chains span dozens of countries with different standards?
How should we handle imports from non-compliant countries? Carbon border adjustments are promising but politically and logistically complex.
What is the realistic path to political feasibility within EU structures — and how do we build the coalition to get there?
How fast can we transition without destabilizing livelihoods? What does the right balance between urgency and social stability look like?
05 — About Us
We believe there is enough for everyone to be happy and thriving — without killing the planet. We don't need to consume less out of guilt. We need to manage our resources honestly, price the real cost, and protect the people who need it most. This is about building the rules that safeguard both the planet and us.